White.Inc

We are a next-generation consumer goods company building crave-worthy brands

Better Design
Better Product
Better Lifestyle

EMBER

Modern cookware and decor for the vibrant Indian lifestyleLaunching Soon

UNBOTTLE

Reusable water bottles for active urban lifestyleUnbottle.com

TOTEM

Accessories built on the Apple ethosTotemgoods.com

Our strength

We are the creators & operators of digitally native vertical brands, powered by a tech-enabled growth infrastructure that spans supply chain, creative, marketing and sales to rapidly develop & scale modern consumer brands.

Market Research

We identify consumer needs through various research methods including interviews

Product Design & Development

We design for real life, and real impact to a consumers life

Manufacturing

We work with the world's top 3 manufactures in each category

Supply Chain

We built to provide one-day delivery pan India

Direct To Consumer

We are pionners in D2C with 40+ years of combined experiences

Technology

Tech-enabled infrastructure to rapidly scale mulitple consumer brands

Marketing

We belive in video-first marketing, creating video content tailored for each stage of the buyer journey

Founding Team

Siddharth Gadodia

Founder & CEO

6+ years of experience in creating, building & scaling brands in the D2C space. Passion for changing the game in the consumer products industry in India

Young Yun

Co-Founder I Chief Revenue Officer & Global MD

Sold, led, and completed $1.55 Billions in sales for Spigen, Tridge & Rokit. Built a team 118 across 16 countries. Sourced & developed 2,319 products

Bret Recor

Chief Creative & Product Officer

Founder and creative director of the award winning design studio Box Clever, which is renowned for building category-leading brands including Away luggage, Caraway cookware

Himanshi Tandon

Co-Founder, Chief Marketing Officer

Strategic marketer with 12+ year of experience. Worked for Adidas group for 8 years & played a stellar role in building Reebok

Latest Articles

White.Inc Raises Over $1 Million Seed Fund

Your desk essential just got quirkier with the coolest collaboration in town

Entrepreneur Siddharth Gadodia on building successful digitally-native and Instagram-first brands

Come Join Us!

We are growing fast and need a high performing team to challenge the legacy brands.

It isn't for everyone! But if you think you are the best in what you do, please reach out to us.

Careers